Your business deserves better
A friend and entrepreneur wanted to rant: She had a particularly tough customer who wanted to change something she created at the last minute. My friend, who prides herself on being accommodating and nice, agreed to jump through hoops to make this customer happy. Meanwhile she was angry and resentful because it was going to end up costing her a lot of time and money.
Here’s what I said: Honey, honor your business.
Of course we want customer satisfaction. We want repeat business, referrals, people to rave about us, etc., because let’s face it — we need the money. And especially for us women, we’re wired to be “nice” and bend over backward to please. But this has nothing to do with being nice. It’s about practicing integrity, and it’s about how you and your work command respect. It’s about the soul you want your business to have and the energy you want it to vibrate in.
It’s OK to set up guidelines and rules of what you’ll do and won’t do and how you’ll be compensated for it. It’s OK to make clear what you stand for. It’s OK to walk away from a miserable situation. It’s OK and healthy to set boundaries!
I mean, do we think twice about how we treat and compensate plumbers, accountants, doctors, etc?
And here is where it gets more interesting: If you’re not creating a space of integrity and honor in your work, where else is that happening in your life? How else are you neglecting or mistreating yourself? What are you giving away that you don’t want to anymore? How much longer are you going to allow these patterns to exist?
So my challenge to my friend — and YOU — is what is the first thing you are going to do to honor your business?